A husband and wife team will be putting the focus (that’s a total pun right there) on independent, high-quality eyewear with the opening of their new East Side eye care and eyewear business Look East.
Doctor of Optometry Kathleen Brasfield and her husband Joe are holding a grand opening for Look East on Tuesday, Oct. 4 from 10 a.m. to 7 p.m. at 1011 Gallatin Ave. in the former home of the Lost Century vintage space.
The East Nashville residents have been working on building out the 1,700-square-foot Look East storefront since earlier this year and are looking (another pun) forward to swinging open the doors to the community.
“It’s been a long time coming,” says Joe Brasfield. “It’s a family-run business with my wife and I and she’s been super, super excited to get something open in our neighborhood.”
Unlike large eyewear retailers, Look East will only carry independent brands, which is something Brasfield says will hopefully set them apart from the big box chains. Customers will be able to browse a wide-variety of frames from 14 different brands including, Allied Metal Works, Etnia Barcelona, Andy Wolf, Article One, MOSCOT and TOMS.
The Brasfields even went the extra mile to individually hand-pick every frame that Look East has in stock.
“We were very specific with what we wanted and what we think people in East Nashville would really want,” Brasfield says. “We tried to get everything from funky and colorful to classic and simple frames.”
“Some cities are ahead of Nashville in terms of carrying and highlighting independent eyewear,” Brasfield says. “Nashville just hasn’t caught on to that and we’re just hoping people will appreciate it.”
Along with glasses and sunglasses that you won’t find in a big box store, Look East will provide a full line of eye care and prescription lense services.
Getting a local business off the ground isn’t the only thing the Brasfields have been juggling during the last year, they also have an 11-week-old daughter named Linden. But despite the lack of sleep, Brasfield says the couple is feeling energized about opening up Look East to their East Side neighbors.
“It’s been an adventure and a half,” Brasfield says. “We’re excited and just kind of like, let’s get open and we’ll figure it out after that.”
Stop on by for an eye exam or a fresh pair of specs at Look East on Tuesdays 10 a.m. to 7 p.m., Wednesdays and Thursdays 9 a.m. to 6 p.m., Fridays 8 a.m. to 3 p.m., or Saturdays from 10 a.m. to 3 p.m.